It's a known fact that when the economy will spring up to historic bull market levels is anybody's guess. However, challenges such as the proliferation of marketing channels or the competitiveness of the marketplace or efforts marketers need to invest to gain user traction, or that marketers will be always under the pressure to do more with less resources/budget are here to stay. Given this, marketers always need to ask the question - how can we stretch our resources + budget?
Our discussions with marketers across several industries in B2B, B2C including high-tech start-ups, Internet retailers, publications, financial services present a common theme of challenges.
Following is a composite of what many marketing VP's face:
We have a small marketing group that is working 150% to meet our goals.
Our group has competencies in some marketing channels but not all
We are tech-savvy but do not do IT or build tools
We are tactical more often than we are strategic in our programs
Our budgets are super-tight
We are outsourcing our needs to multiple vendors but each just can handle one task or activity only.
We know there are tools and technologies to do just about everything but the sheer volume of choices constantly overwhelm us.
We deal with data silos quite often.
We are moving as fast as we can to establish our presence with all that is web 2.0 or social networking but we also worry whether we do a good job of managing brand consistency.
We do not have enough resources to mine data or customer response to our campaigns to take specific next actions.
We do not spend enough time on creating a series of targeted campaigns for each acquisition, conversion, retention, up-sell, and cross-sell objective.
Without adequate focus and commitment to any one channel and spreading ourselves too thin, we are left with the feeling that our marketing programs produce sub-par results.
Do you encounter any of the above situations? Talk to us and we could be of help to you in some if not all of the above.
Give us your contact details and we will get in touch with you. After our discussion, if you do not feel compelled to engage us in your efforts to stretch your budget farther, we will not pester you with sales calls just because you gave us your email address.
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