Marketers know that social media has transformed the relationships between companies and customers. Instead of just pushing campaigns to subscribers or customers, marketers can effectively leverage social networks to build brand awareness, engagement, and reach and start to pull new users towards their brand.
However, for this to successfully happen, one of the key tasks that marketers need to focus on is to attract key influencers in each of these social networks. It is a challenge to clearly identify your key influencers or brand ambassadors across the sea of social media. Combining the rich reporting capabilities of email marketing with the viral nature of social networks makes this an achievable reality.
Using Treselle Systems’ Vanilla\Connect platform, marketers can include sharing links to 10 top social networks – Facebook, Twitter, MySpace, Linkedin, StumbleUpon, Digg, Delicious, Google bookmarks, Reddit, & Bebo. However, marketers can go beyond the simple sharing of campaign content but also accomplish the following:
Track the share statistics on each social network – how many recipients of your campaign shared the content on each social network.
Track the view rate on each social network – how many of the sharer’s friends viewed the campaign
Track the click rate – how many of the sharer’s friends clicked the links in the campaign.
Identify the key influencers or brand ambassadors.
Segment the brand ambassadors - those who share your campaigns consistently and decide whether to treat them differently.
Identify which social networks are more effective for your product, service, or brand.
Let us help you accomplish more with your marketing campaigns by increasing their reach, awareness, and conversion across the social media landscape.
Give us your contact details and we will get in touch with you. After our discussion, if you do not feel compelled to engage us in your viral campaign efforts using social media, we will not pester you with sales calls just because you gave us your email address.
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