We know marketers understand that Campaigns bring together all other components that they spend hours working on - creative, offer, target lists or segments, timing, and others. Given that so much rides on managing campaigns effectively and efficiently, don't you think this should be one of those areas that should not only be rich in capabilities but also be a pleasure to spend your valuable time on? We believe that you would not call moving 10 pages back & forth just to create a campaign as something - "exciting?"
We think so too and that's
why we have created the
Campaign Management module
truly for marketers - comprehensive,
powerful, analytical but
very easy to work on. We
encourage you to try it
for yourself by requesting
a custom demo now. |
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| Easy
& Intuitive Campaign
Creation: |
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Our
Campaign wizard lets you
perform a number of tasks
while you stay on only one
page through out your campaign
creation process - Yes,
one page. Everything from
campaign settings to tracking
to selecting your lists
and personalization.
- Benefits:
An easy to use, everything
on one page campaign creation
wizard saves you time, is
less error prone, and helps
you to create a complete
campaign as you will not
be moving multiple pages
to accomplish your tasks. |
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| Campaign
Content: |
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Vanilla\Connect
offers a number of ways
to help you develop sophisticated
email marketing campaigns.
You can store your campaign
content in our content library
for reuse or use our content
creation toolset with HTML
editor to create and enter
your own content. You could
use one of our free professional
looking campaigns or even
reuse the content you created
previously for other campaigns. |
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Benefits:
Create high impact professional
campaigns quickly with easy
to use wizards. |
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| Personalization: |
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Smart
marketers know that one
of the simple things they
can do on a consistent basis
is to personalize their
communications to their
subscribers - whether they
want to engage a prospect
or a past customer. Just
emailing a marketing campaign
regularly with a "Hello"
will not help the marketer
or the brand to connect
with their subscribers. |
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Vanilla\Connect
comes with built-in personalization
toolset that will help you
all the way to make sure
your campaigns look professional
and highly personalized
with subscriber's merge
tags and other footer tags
like manage your profile,
company address information,
forward to a friend and
Unsubscribe links. |
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Benefits:
You can easily achieve effective
one-to-one communication
even though your campaign
is sent to thousands of
subscribers. This could
result in an increase in
subscriber loyalty, conversions,
and brand engagement. |
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| Analytics: |
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You
can quickly customize how
your campaigns should be
tracked and we will handle
the rest. |
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Vanilla\Connect
is integrated with Google
analytics. All you need
to do is to simply check
a box to enable Google analytics
integration. |
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Benefits:
One of the many advantages
of email marketing is the
ability to track & measure
your results. Vanilla\Connect's
captures powerful analytics
engine will help you to
measure and An easy to use
campaign creation wizard
saves you time, is less. |
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| A/B
Split Test: |
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Smart
marketers always focus
on testing or optimizing
their tasks - whether
they be campaigns,
collateral, or promotions.
With Vanilla\Connect's
A/B split testing,
marketers do not need
to wait until the
next campaign to start
optimization. They
can start with the
current campaign.
- Vanilla\Connect's
powerful A/B Split
testing lets you to
test your campaigns
against a small group
of your list or segments
for effectiveness
on Subject lines or
From Name or the actual
content. You will
have an option for
choosing which split
has received more
opens and click-throughs
and send that to the
rest of the chosen
list or segment. Our
System makes this
process so easy that
you don't need to
do anything other
than to decide which
split to select.
- Benefits:
With A/B Split testing,
marketers can gauge
the success of a campaign
by testing the campaign
variables on just
a small sample of
their subscriber list.
The outcome of this
process can help marketers
to optimize the right
combination of campaign
variables to achieve
better results for
the current campaign. |
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| Dynamic
Campaigns: |
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Personalization accomplishes engagement at a base level. However, all the subscribers see the same message or content. Our system allows you to send real personalized, dynamic, one-to-one marketing campaigns based on your subscribers demographics, interest, and past behavior on your campaigns. You can create segments of your list and assign dynamic content for each of these segments and merge with your original campaign. Your subscribers will receive all the common content in addition to the dynamic content you chose them to receive to make it highly personalized.
- We can also track user behavior that measures which combination of dynamic content received more attention and present these findings using powerful reports.
- Benefits: With Dynamic Campaigns, marketers can send targeted communications to their subscribers based not just on demographics but using behavioral responses. This will get you closer to the easy-to-say but tough-to-implement one-to-one marketing. You can also achieve another goal by taking optimization to the next level because your subscribers needs do not stay constant. |
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