| Lists
& Segments: |
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We believe that Subscriber Lists
are at the heart of all marketing
communications. The effectiveness
of your marketing campaigns or
communications with your subscribers
depend a good deal on how you
acquire your subscribers, what
information you collect, how often
do you update your subscriber
data, how well you monitor your
subscriber responses, what insights
you gain, and how you use all
these details to optimize the
next campaign or touch. |
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| Campaign
Management: |
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We know marketers understand that Campaigns bring together all other components that they spend hours working on - creative, offer, target lists or segments, timing, and others. Given that so much rides on managing campaigns effectively and efficiently, don't you think this should be one of those areas that should not only be rich in capabilities but also be a pleasure to spend your valuable time on? We believe that you would not call moving 10 pages back & forth just to create a campaign as something - "exciting?" |
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| Marketing
Automation: |
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Marketers
spend considerable amount of time
on creating campaigns and communication
material with richness, diversity,
and objectives - promotional campaigns,
lead generation campaigns, brand
awareness campaigns, newsletters,
and many more. It is very clear
that a lot of thought, effort,
money, and time are spent in creating
and executing these campaigns.
However, most of these campaigns
are not targeted quickly in response
to your prospect or customer's
behavior. They are executed based
on the marketer's goals and follow
her clock. On the other hand,
your subscribers, prospects, and
customers respond to your campaigns
or engage with your brand when
they want to and do it so using
different channels. Herein lies
the conundrum. How can you be
omnipresent, watch your customer
or prospect's behavior, respond
or engage in a timely manner,
using the campaigns you already
have in place - all without scaling
your marketing resources and using
your budgets unprofitably? That's
where Treselle Systems' Marketing
Automation comes into play. |
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| Content
Management: |
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We
understand that you need a repository
to store all your campaign content.
We have not only created an efficient
library but also designed a structure
for easy storage, categorization,
and retrieval. You can store reusable
content and assign it some category
for better management. Vanilla\Connect uses two different content types to differentiate between template content and dynamic content. Template has complete content that can be used as it is in your campaign. Dynamic content is meant for dynamic campaign but is not complete and must be part of a template. |
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| Email
Deliverability: |
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Deliverability is a key component
of any successful email marketing
campaign. Treselle Systems is
committed to ensuring the delivery
of our client's emails using Vanilla\Connect
system as well as maintaining
our excellent reputation among
Internet Service Providers (ISPs).
Our goal is to help you maximize
deliverability of your email campaigns
to your recipient's inbox. |
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| Forms
Management: |
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Marketers know very well that
collecting information from subscribers
is a process. So, Treselle Systems
decided to dedicate a section
to manage all the forms. Create
opt-in forms and customize unsubscribe
option and forward form to suit
your website look and feel. We
will take care of collecting all
the information you need from
your subscribers. |
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| Analytics
& Reports: |
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Email
marketing has emerged as a cost-effective
and efficient channel of brand
awareness, communication and conversion.
One of the key capabilities of
Email marketing is the ability
to measure your online marketing
activities and thus perfectly
supporting that old marketing
cliche - "You cannot manage what you cannot measure." |
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| Account
Management: |
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We understand your data is important
and that's why we made the system
as a multi-user system with customized
roles and permissions. Define
who should do what in your organization
to avoid any accidental or intentional
data misuse. |
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