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Smart
marketers always focus
on testing or optimizing
their tasks - whether
they be campaigns,
collateral, or promotions.
With Vanilla\Connect's
A/B split testing,
marketers do not need
to wait until the
next campaign to start
optimization. They
can start with the
current campaign.
- Vanilla\Connect's
powerful A/B Split
testing lets you to
test your campaigns
against a small group
of your list or segments
for effectiveness
on Subject lines or
From Name or the actual
content. You will
have an option for
choosing which split
has received more
opens and click-throughs
and send that to the
rest of the chosen
list or segment. Our
System makes this
process so easy that
you don't need to
do anything other
than to decide which
split to select.
- Benefits:
With A/B Split testing,
marketers can gauge
the success of a campaign
by testing the campaign
variables on just
a small sample of
their subscriber list.
The outcome of this
process can help marketers
to optimize the right
combination of campaign
variables to achieve
better results for
the current campaign.
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