Marketers know that one of the advantages of digital marketing is that they can collect, manage, and analyze their customer's engagement, behavioral, and purchase data. However, it is a well-known fact that data is both the boon and bane of digital marketing. Several factors in addition to the massive quantity of data exacerbate the utility of data effectiveness. Further, with the proliferation of marketing channels, we are flooded with even more data.
Are you facing any of these situations?
Your customers engage with your brand using different channels.
Your organization collects customer data at multiple touch points.
Your data collection is stored across multiple systems under different ownership.
Marketing campaigns using email do not leverage customer engagement and purchase history with your brand from other systems.
Campaign responses are not fed back to other systems to leverage multi-channel or cross-channel marketing.
You are challenged to create a composite picture of your customer and hence the inability to take the appropriate next action.
You have data but lack relevancy, specificity, and hence notice a decrease in conversion.
As you embark upon marketing using newer channels, a new team starts its own way of data collection and usage.
Talk to us and we could help you address some of the challenges to start with. You could benefit in the following ways:
You do not need to move your customer purchase history to us. We do not want to create more silos!
Your marketing campaigns from our platform, Vanilla\Connect, could interact with your systems to increase relevancy, specificity, and hence an increase in conversion.
You can feed campaign responses, from our platform, back to your systems to maintain data parity.
We can assist you with clear segmentation of your customers based on number of segmentation variables so that you could target effectively.
We can assist you with managing your data better.
You can increase revenue from cross-channel and multi-channel marketing.
You can increase ROI by effectively targeting those customers who respond better to your campaigns, have higher lifetime value, and are more loyal to your brand.
Give us your contact details and we will get in touch with you. After our discussion, if you do not feel compelled to engage us in your efforts to reduce data silos, we will not pester you with sales calls just because you gave us your email address.
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