We
believe that Subscriber
Lists are at the heart of
all marketing communications.
The effectiveness of your
marketing campaigns or communications
with your subscribers depend
a good deal on how you acquire
your subscribers, what information
you collect, how often do
you update your subscriber
data, how well you monitor
your subscriber responses,
what insights you gain,
and how you use all these
details to optimize the
next campaign or touch.
Smart marketers do not keep
all their subscribers in
one monolithic list and
undertake a batch and blast
email campaign. In order
to be relevant and engage
in one-to-one communication
with their subscribers,
marketers have to segment
their subscriber base.
MarketingSherpa & Ad-Tech's
2008 year-end survey, collected
from thousands of marketers,
rated "House List" as second
only to paid search in reporting
a "Great Return on Investment
(ROI)." After spending considerable
amount of your marketing
budget in acquiring subscribers,
shouldn't you be treating
your subscriber list as
a treasure trove?
You need effective tools
to manage lists, an ability
to segment these lists,
a clean workflow, and an
intuitive user interface
to begin comprehending how
you could engage your subscribers
with your brand. Vanilla\Connect
offers all this and much
more. |
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| Easy
List Creation: |
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List
creation with Vanilla\Connect
is a breeze. You can create
a list with standard attributes
as well as an unlimited
number of custom attributes.
These custom attributes
can accept an array of inputs
- Text, Number, Single select
drop down, Multiple select
drop down, Date and Text
Area - to capture the information
the way you want. These
fields will help you collect
rich data about your subscribers
when they register using
your opt-in forms. You can
also use best practices
to constantly gather more
details about your customer's
preferences/interests. |
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You
can also create Test Lists
to send campaigns to individuals
from your organization for
testing purposes before
you send the final campaigns
to your subscribers. |
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Benefits:
An easy to use list creation
wizard is intuitive to use
and saves time. A rich and
powerful data collection
tool will help you to segment
your lists and send relevant
communications to each segment
or even each subscriber. |
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| List
Maintenance: |
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Marketers
understand that it is very
important to maintain lists
on a regular basis. Vanilla\Connect
offers a number of capabilities
to assign users into different
statuses for greater control. |
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Benefits:
A well maintained list will
help you connect better
with your subscribers, improve
conversions, and attain
better deliverability rates. |
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| Segmentation: |
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With Vanilla\Connect, you
can create segments at two
broad levels - from your
lists and from your subscriber
responses to your campaigns. |
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Segmenting
from lists can be done at
a number of levels ranging
from email ISP domain to
demographic/ geographic
variables to any custom
attributes that you have
created. |
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Syncing
your segments to any changes
in their original lists
is a one click action. |
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Benefits:
Vanilla\Connect's deep segmentation
capabilities will allow
marketers to really get
closer to understanding
their subscriber's needs
on a regular basis and keep
them engaged with their
marketing communications.
This will have an enormous
impact on everything from
conversion to marketing
ROI to deliverability rates. |
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