Marketing Automation, Email Marketing, Analytics, & Database Marketing - Product - Vanilla Connect Core - Analytics & Reports

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Analytics & Reports:

Email marketing has emerged as a cost-effective and efficient channel of brand awareness, communication and conversion. One of the key capabilities of Email marketing is the ability to measure your online marketing activities and thus perfectly supporting that old marketing cliche - "You cannot manage what you cannot measure." Vanilla\Connect's analytics and reporting modules focuses significantly on "measurements & metrics." You can track everything from the simple open rates to deep analytics and decide the appropriate next actions.

Key Performance Indicators:
-	At a glance, you can see how many emails were sent, delivered, soft/hard bounces, unique/total opens, unique/total clicks, forwards, unsubscribes, and more. You can drill down to more detailed reports on each completed campaigns. - Vanilla\Connect also tracks response funnel, campaign key indicators like reader rate, receipt rate, click rate, bounce rate, viral rate, unsubscribe rate, campaign response rates, and many more. - Benefits: Armed with comprehensive analytics and visually pleasing graphs, marketers will be in a position to clearly see the performance of their campaigns and decide on those campaign variables that they can optimize to achieve their objectives.

Campaign Performance Reports:
-	Click-Through Performance: Easily track how each of your links in your campaign performed based on how many unique and total clicks they received. You can further drill down on total clicks to see which subscribers clicked on that link and number of times they clicked. This identifies your link popularity. - First 24 hours: Vanilla\Connect graphs the open and clicks responses received in the first 24 hours of the campaign launch. - Campaign Forward & Unsubscribe: You can track how many subscribers forwarded your campaign to their buddies and how many of them joined your list. You can also track how many subscribers unsubscribed from your campaign by clicking either unsubscribe link or due to hard bounces. - Benefits: Essentially you can track about any metric, perform a drill down analysis quickly, and factor the results into your next campaign.

Bounce Reports:
-	There are many possible reasons why your Campaign might not make it to the desired recipient's inbox. Although different email servers can reply in radically different formats for the bounce reasons, Vanilla \Connect organizes these responses into categories (such as bad-mailbox, DNS error, etc...). - You can also see bounce reports by domain (yahoo.com, gmail.com, ...). This could be due to the server receiving more mail then it is used to, an external attack on a domain or an internal setup problem, causing the domain's mail servers to refuse connections or cut connections before a message is fully sent. - Vanilla\Connect also reports bounce statistics - these can offer you an insight into whose email id's bounced (Hard/Soft), and the specific reasons, so you can try to retain them more effectively. - Benefits: Vanilla\Connect's bounce reports are comprehensive and will clearly provide you with data, reasons, and graphs. This will help you to take care of list hygiene and to keep your list fresh.
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