Deliverability
is a key component of any
successful email marketing
campaign. Treselle Systems
is committed to ensuring
the delivery of our client's
emails using Vanilla\Connect
system as well as maintaining
our excellent reputation
among Internet Service Providers
(ISPs).
Our goal is to help you
maximize deliverability
of your email campaigns
to your recipient's inbox.
However, Treselle Systems
strongly believes that deliverability
is not as easy as transmitting
an email message from our
servers to the recipient's
server and hope it will
reach your recipient's inbox.
It involves an understanding
of industry best practices,
adhering to legal/compliance
requirements, strong partnerships
with ISPs, industry-leading
technology, investment in
infrastructure, and human
Resources to undertake an
active management of the
entire deliverability process.
So, in addition to investments
in infrastructure, cutting-edge
technology, and automation,
we have put together a comprehensive
set of processes, tasks,
tools, and Resources to
ensure each one of our clients
receives the necessary support
to maximize his/her email
deliverability. |
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| Robust
Email Delivery: |
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Treselle
Systems' Vanilla\Connect
platform includes best-of-breed
email delivery infrastructure
from Port25 Solutions. |
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| Delivery
Monitoring: |
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Treselle
Systems' delivery monitoring
and anti-abuse team will
continuously monitor client's
campaigns using PowerMTA's
(from Port25 Solutions)
delivery policy management
capabilities to ensure that
we meet ISP's standards
and not just engage in a
batch and blast mode. |
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Benefits:
This protects our client's
as well as Treselle System's
email sending reputation. |
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| ISP
Feedback Loops: |
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Some
of your subscribers might
accidentally report your
email communications as
"spam" or "junk" email even
though they might have opted-in
to receive them from you.
If a number of your subscribers
take this action on one
of your specific campaigns,
then the ISP might deliver
the emails to the recipient's
junk folder or might stop
delivering them altogether.
However, ISPs can alert
the senders (which would
be Treselle Systems' Vanilla\Connect
platform) of these complaints
using Feedback Loops. |
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Treselle
Systems has enrolled into
feedback loops with all
major ISPs that offer them. |
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There
are currently four types
of authentication mechanisms
- DKIM (Domain Keys Identified
Email), SPF (Sender Policy
Framework), DomainKeys,
and SenderID. |
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Most email service providers
support only 1 or 2 of these
authentication forms. Vanilla\Connect
supports all the four. |
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We
constantly monitor and act
quickly upon any complaints
we receive from the ISPs. |
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Benefits: If
your subscriber reports
an email that we deliver
on your behalf as "SPAM",
then we automatically opt-out
that subscriber so that
you will not send anymore
communications to him/her. |
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| Automated
Bounce Management: |
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Vanilla\Connect's intelligent
bounce processing system
can process all soft and
hard bounces automatically,
appropriately and in compliance
with CAN-SPAM as well as
industry best practices. |
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All subscriber accounts
which experience 2 soft
bounces will be kept active
but will be automatically
unsubscribed from your future
campaigns after the 3rd
soft bounce. |
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All hard bounces will be
automatically unsuppressed
from all your future campaigns. |
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We can track a lot of information
about why your campaigns
to these users bounced along
with the bounce message
and bounce reason. Our system
can graph bounces based
on bounce categories and
domains. |
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Benefits:
This will help you to keep
your subscriber lists clean,
stay CAN-SPAM compliant,
and really understand the
reasons for all those bounces. |
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| Unsubscribe
& Opt-out Management: |
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Vanilla\Connect
platform has built-in intelligence
to quickly process all unsubscribe
and opt-out requests you
receive from your subscribers. |
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If you happen to have this
user subscribed in your
other lists, you can decide
whether to globally suppress
the user from all your lists
and from your future communications. |
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Benefits:
These actions will not only
help you to maintain a clean
list but also improve your
reputation as well as your
deliverability rate. |
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| Sender
Authentication Support*: |
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When
clients use Vanilla\Connect
system, they are authorizing
us to send email campaigns
on their behalf. Authentication
is way of informing the
receiving mail servers,
and ISPs that you have authorized
us to send emails. |
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DKIM and SPF will require
some additions to your DNS
record to establish your
"From Email Authentication."
Treselle Systems' team can
help you with this process.
The reason this is required
is that ISPs, without this
addition, will see a mismatch
between the emails coming
from our servers and who
the email says it represents
(yourdomain.com) and will
flag them as spam. By including
our keys, you are telling
the ISP that the email owners
are yourdomain.com and you
have authorized Vanilla\Connect
to deliver these on your
behalf. This is the whole
purpose of these keys and
their inclusion in DNS records
- an industry standard process. |
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Benefits:
You have freedom
to send your campaigns the
way you want without impacting
your deliverability. |
| * |
(only
for clients with professional
edition) |
|
| SPAM
Scoring Tools: |
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Email
deliverability to your recipient's
inbox could be affected
by certain words or phrases
in your campaigns that alert
SPAM tools either with the
ISP or with the recipient's
email servers. Vanilla \Connect's
SPAM scoring clients can
analyze all your outbound
email communications and
assess their risk of being
flagged as SPAM. |
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Benefits:
Our scoring tools will aid
you to make necessary changes,
retest them before you send
the campaign, and increase
your deliverability rates. |
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| CAN-SPAM
Compliance: |
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Treselle
Systems is a strong proponent
of permission-based email
marketing practices. In
addition, it is required
by law that each of our
clients be CAN-SPAM compliant.
We suggest a 3-step process
to address this. |
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First,
Vanilla\Connect's built-in
capabilities such as automatic
bounce management, automatic
handling of opt-outs, unsubscribes,
an easy way to place opt-out
footer with every email
communication you send will
aid our clients to be CAN-SPAM
compliant. |
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Second,
we encourage clients to
follow best practices starting
from acquiring subscribers
using single opt-in or double
opt-in methods, developing
appropriate creative, sending
campaigns at spaced intervals,
monitoring subscriber responses,
and optimizing the next
campaign. |
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Third,
we understand that sometimes
all this work could be overwhelming
and so we would be happy
to assist our clients both
at a strategic as well as
tactical levels through
a portfolio of services
we offer. |
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| IP
Address & Domain Blacklist
Monitoring: |
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Treselle
Systems' has put together
tools to consistently check
all the IP addresses of
our outbound mail servers
against major Internet black
lists. If we find any of
these IP addresses to be
blacklisted, our deliverability
team will quickly unearth
the reason, work with ISPs
to resolve the situation. |
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Benefits:
Our focus in assisting you
to be blacklist-free and
your desire to follow best
practices will help you
in sending your campaigns
and communications uninterrupted. |
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